Shop By Price
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Apex Essentials (£69–£99)
Retired 2026-07-05: price band (£68-£100) sits entirely below the catalogue's real floor...
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Apex Studio (£179–£249)
A premium upgrade from budget chairs — without the premium shock. Designed...
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Apex Performance (£259–£349)
All-day ergonomics at the sweet spot of value + comfort. Engineered for...
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Apex Signature (£369–£449)
Executive comfort with elevated materials and finish. Crafted for managers, creatives, and...
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Apex Elite (£459+)
Flagship chairs built for maximum support, presence, and longevity. Designed for founders,...
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[ARCHIVED — Delete Me] Current Offers
Retired 2026-07-05: conflicted with locked-in Option C no-discount positioning. Was live with...
